> Economic and Social Factors
Market Description
Interactive Media
| Economic and Social Factors |
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With an average burdened salary of $35-65,000, ad creation personnel are expensive. Newspapers experience extra cost due to submission practices of their larger advertisers who insist on batching the majority
of their advertisements at the end of the week. This means the newspaper must pay the forty hours standard time even though there is little work early in the week, and then pay overtime to deal with the large volume at the end of the week.
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Newspapers experience extra cost due to submission practices of their larger advertisers who insist on batching the majority of their advertisements at the end of the week. This means the newspaper must pay the forty hours standard time even though there is little work early in the week, and then pay overtime to deal with the large volume at the end of the week. We can change all that by handling the overages and providing customer-friendly, web-based ad creation solutions. |
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| Competitive Environment |
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Today's outsourcing solutions are primarily International Companies producing ads in India. These companies use inexpensive labor to produce the ad content for contracting newspapers. However, the model is based on low labor rates not technology and communication issues are common. American Outsourcing Solutions LLC has taken a different approach. By combining two of the industry's most powerful digital asset management tools, AOS offers U.S. based ad production outsourcing that saves the Publisher from twenty-five to forty percent on their production costs, the same savings offered by the foreign production houses. The difference is that high-end production software is used to streamline ad production, not low paid foreign workers. In addition, AOS combines a Web-based ad entry module for both Classified and Display-Ad creation and the Customer never loses touch with the Quality Control process with our Ad Tracking Application. If there's a problem, we are easily reachable, by phone or in person. |