Economic and Social Factors
Market Description
>Interactive Media
| Interactive Media: Extending the Franchise |
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No other traditional media is in a better position to extend its franchise to the Web. The local identity and connection to communities form a perfect launch pad to reach readers in new ways.
Online newspapers now reach nearly 37 percent of every American on the Web or nearly 54 million people, and these numbers have climbed steadily. Even with so much to do online, these users have made the online newspaper a daily habit in overwhelming numbers: 63 percent of online newspaper users say they check the Web daily for breaking news, compared with only 16 percent of non-users. |
Audience for Newspaper Web Sites
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| News Content Accessed Several Times Monthly NP site visitors use the Internet in general for various types of news far more often than non-users. News priotities are different for the two groups: For non-users, weather is easily the most important online topic, but local news is relatively much less important. |
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| News Content Accessed Daily For many NP site users, checking news is a daily habit. Only 7 percent of non-users check local news on a daily basis. |
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| Demographics Part 1 NP Web Site users on average continue to be younger, more affluent and more educated than other users of the Internet. |
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| Demographics Part 2 NP Web Site users are much more likely to be employed and white collar workers than other Internet users. |
| American Outsourcing Solutions LLC has incorporated the trend for Web advertising with a production cost-savings solution that extends the Publisher’s marketing arm and reduces the cost of doing that business, a win-win situation. |